3/22/2023 0 Comments Optimal sorty![]() "We're a remote working tool, of sorts," Mayfield says. "We lost some smaller customers but gained some larger ones," the CEO says.īut overall, after the brief shock of the first few weeks, the outbreak has seen Optimal Workshop expand faster, as has been the case for so many in the tech sector, as the virus accelerated companies' efforts to move as many of their operations as possible online. Ng joined the World Food Programme as an adviser to the UN agency's "Innovation Accelerator" scheme, then in March 2020 became the UN Development Programme's digital innovation lead.īack in Wellington, Mayfield grappled with the first wave of lockdowns as the pandemic hit. Helping to make language as unambiguous as possible is a key. Its "Treejack" tool, for example, lets people sort virtual cards to prioritise what they want to see from a website and where, while its "Chalkmark" or "first-click testing" tool gives fast feedback on whether people understand how to navigate an actual site or prospective design and, equally or more importantly, the way information is worded and ordered. The crux of its approach is to combine qualitative and quantitative research on its platform. ![]() Optimal Workshop recruits the user panels, to criteria set by the client, and stores results from various UX surveys and exercises in the cloud as "one source of truth" for a customer. Optimal Workshop's approach revolves, in part around quick-fire surveys that ask people (virtually or in real-life) why they use a website, and the features they want to see - and which they want to see first, and so forth.Ī client won't get advice about using giant blocks of colour, but they might get a suggestion for making a key piece of text more understandable, or lifting a key feature or piece of information higher up a site. ![]()
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